New streaming app Quibi loses its Head of Brand Marketing - Android

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New streaming app Quibi loses its Head of Brand Marketing - Android

It's been just over two weeks since Quibi, the new streaming platform meant for smartphone users on the go, launched. Despite lacking brand identity or flagship shows at launch, the app got considerable attention and over 1 million downloads just on Android. Quibi CEO Meg Whitman said in an interview that a total of 1.7 million downloads were recorded for just its first week of launch, with a jump to 2.7 million downloads an additional week later.

But now, shortly after launch, Megan Imbres, the company's head of brand marketing and former Netflix executive, has reportedly announced her ...

23/04/2020 02:53 AM