Why is the Galaxy S20 Ultra so bland - Android

I can't wrap my head around it.

Samsung seemingly outdid itself this year, coming up with a pretty strong quartet of exceptional devices - the fashionable Galaxy Z Flip, the compact Galaxy S20, the middle-of-the-road Galaxy S20+, and finally, the mother of all phones, the Galaxy S20 Ultra. With superb hardware and pretty solid camera prowess, Samsung is very likely eyeing a pretty successful year.

Yet, something's missing. Samsung kind of dropped the ball when it comes to the design of the phone, especially with the S20 Ultra, which can be summarized in one word: